What people are saying about Discount Business Strategy :. ''Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents
Includes bibliographical references (pages 287-289) and index
Print version record
Electronic reproduction. [S.l.] : HathiTrust Digital Library
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Discount Business Strategy Contents Foreword 1 Why are some companies more successful than others? 2 The oxymoron of existing strategies: where do we go from here?
3 When discount strategy becomes important 4 CBB 5 Lidl 6 Ryanair 7 The building blocks of a discount business strategy 8 The attractiveness of the core product